Digital Marketing Consulting
Areas of Expertise
Email and SMS Marketing
Expert working in Salesforce Marketing Cloud, Acoustic (formerly IBM Marketing Cloud), Post Up, MailChimp and other similar email service providers. Focused on deliverability and inbox placement as key drivers of success.
Marketing Automation
Experienced using marketing automation tools such as Salesforce Journey Builder to create personalized multi-channel automation flows. Familiarity combining SMS, push and social media tactics within marketing automation channels.
Analytics and Reporting
Knowledgeable with a variety of MarTech tools to help analyze and report on campaign performance. Follows and implements industry best practices and trends for optimal reporting and results.
Other Specialty Areas
Deliverability tools (Validity, 250ok, Return Path, Everest)
Inbox Placement Measurement (Google Postmaster, SNDS)
Audience Segmentation
A/B Testing
Content Analysis
Online Fundraising